I. Introduction

At Luxury Cars Sàrl, we use cookies to enhance your browsing experience and ensure seamless interaction with our website. These small data files allow us to recognize your preferences, personalize content, and refine our digital services to match the excellence you expect.

Upon your first visit, you will be presented with a cookie consent management banner, enabling you to tailor your preferences with precision. You have full control over which categories of cookies you accept or decline, ensuring your online experience aligns with your privacy choices. You may adjust your settings at any time by accessing our cookie consent management tool.

For more details on how we use cookies and how you can manage them, please refer to the sections below.

II. What is a Cookie?

Cookies are small data files that websites store on your device by your web browser to enhance functionality, improve user experience, and provide tailored services. These files allow our website to recognize your device upon return, remembering your preferences and simplifying interactions.

When you visit our website, we may place cookies on your browser or device, provided you grant consent. Some cookies are essential for website performance, while others enable advanced features such as personalized content, seamless navigation, and secure access to certain functions.

Cookies do not execute programs or distribute malware. While some expire automatically when you close your browser, others remain stored for future visits, ensuring a smooth and customized experience. Additionally, certain cookies may be shared with trusted partners to enhance website functionality in compliance with the applicable data protection laws, including but not limited to the Swiss Federal Act on Data Protection (FADP), EU General Data Protection Regulation (GDPR), and UK General Data Protection Regulation (UK GDPR).

For a detailed breakdown of how we use cookies and how you can manage your preferences, please refer to the sections below.

III. Types of Cookies and Similar Technologies That We Use

We use the following categories of cookies on our Site:

• Essential Cookies. Also known as strictly necessary cookies, these cookies are critical to the operation of our website. Without them, essential features such as secure access to your account would not be possible. They ensure you can navigate the website and use its services efficiently.
• Analytics Cookies. To help us improve the user experience, we use analytics cookies to collect information about how visitors interact with our website. These cookies allow us to monitor site traffic, understand user behavior, and refine the content and structure of our site to ensure that visitors can find what they need quickly and effectively.
• Functionality Cookies. Functionality cookies, or personalization cookies, enhance your experience on our website by remembering your preferences and choices. These cookies allow us to recognize you upon return and tailor the content to your language, region, and other preferences. This prevents you from having to log in every time you visit, offering greater convenience and a more personalized experience.
• Targeting Cookies and Tracking Pixels. While our website does not directly use targeting cookies or tracking pixels, third-party marketing systems integrated with our site will deploy such technologies. These technologies enable our partners to deliver relevant and engaging advertisements, measure the effectiveness of marketing campaigns, and provide tailored content on other platforms.

We may merge the data collected through cookies and similar technologies with other information we have gathered from your interactions with us. This enables us to enhance your browsing experience, personalize the content and services we offer, refine our communication strategies, assess the effectiveness of our marketing efforts, and achieve other legitimate business objectives. All data processing is conducted in compliance with applicable data protection laws, ensuring that your privacy and rights are respected.

IV. How to Manage Cookies?

We have integrated a cookie consent management tool on our website, providing you with the option to view and manage the cookies in use. This tool allows you to adjust your cookie preferences in addition to the browser settings and opt-out options mentioned below. To review and modify your cookie settings on our website, simply click the "Cookie Preferences" link located at the bottom of the page.

You have the choice to accept or decline cookies. While some browsers automatically accept cookies, you can adjust your browser settings to reject them if preferred. Additionally, you can enable your browser to notify you whenever a website sets or accesses cookies. For detailed instructions on how to make these changes, please refer to the 'Help' section of your browser.

Below are links that offer guidance on how to manage and control cookie settings in the most popular browsers:

• Google Chrome
• Safari
• Microsoft Edge
• Firefox

• For further assistance in managing your cookie preferences, you can visit www.aboutcookies.org. This site offers detailed guidance on how to control cookies across various browsers and provides instructions on how to delete cookies from your device.
• If you wish to opt out of targeted advertising, the Digital Advertising Alliance (DAA) offers an opt-out service for cookies and pixels from participating companies. You can visit https://optout.aboutads.info/?lang=EN&utm_source=chatgpt.com&c=2
• Network Advertising Initiative (NAI) offers an opt-out tool. You can visit http://optout.networkadvertising.org/?c=1
• If you are looking to control Google's personalized ads, you can adjust your preferences via Google's Ad Settings at https://adssettings.google.com/authenticated?hl=en#display_optout
• The European Interactive Digital Advertising Alliance (EDAA) provides information guides on usage-based advertising and opt-outs. For more information, you can visit https://www.youronlinechoices.com/

If you wish to examine a cookie's details, you can access your browser's cookie settings and select the cookie you wish to inspect. You will then see a sequence of alphanumeric characters, which serve as the identifier. The identifier can only be seen by the server that gave you the cookie.

Various third-party browser extensions, such as Ghostery and Privacy Badger, are available for installation. These tools allow users to detect and block cookies, providing greater control over online tracking.

V. Information Related to Restricting the Cookies

Please note that limiting or blocking cookies may affect the performance and functionality of our website. Certain features, such as personalized content, user preferences, and the ability to navigate smoothly between pages, rely on cookies to provide an optimal experience. Disabling or restricting cookies could result in a less tailored experience, and some services may not be available or fully functional. For the best possible user experience, we recommend carefully adjusting your cookie settings while considering their impact on your ability to fully utilize our website's features.

VI. Third-Party Cookies

Third-party entities, such as advertising networks and external service providers (including those offering web traffic analysis), may also place cookies on your device. We do not have control over these cookies, which are typically used for performance analysis or targeted advertising purposes. These cookies are set by external parties and are subject to their respective privacy policies.

For more detailed information on how specific advertising networks and platforms display our ads to you across their own and third-party apps and websites, we recommend reviewing their individual privacy policies. These will provide insights into their practices and how they manage advertising and tracking technologies.

• LinkedIn
• Google
• Facebook
• Twitter

VII. Legal basis for processing your data

The legal basis for processing your data when using cookies is that it is your consent that we will request, in compliance with applicable laws including EU General Data Protection Regulation (GDPR), Swiss Federal Act on Data Protection (FADP), and UK General Data Protection Regulation (UK GDPR), via the cookie consent manager on our website.

VIII. Your Rights

Please refer to our Privacy Policy to understand the rights you have concerning the personal data we process through cookies. You can manage your consent by either accepting or rejecting cookies. Additionally, you can withdraw your consent at any time through the cookie consent manager available on our website or by adjusting your browser settings. For guidance on managing cookies, please see the section below, "How to Manage Cookies?" You can also delete any cookies that have already been stored at any time.

IX. Duration of the Cookies

Our website may use two types of cookies with distinct lifespans:

• Session Cookies. Session cookies are temporary cookies that remain active for the duration of your visit to our website. They are automatically deleted once you close your browser or end your session. These cookies are used for maintaining a seamless and uninterrupted browsing experience, ensuring that certain functionalities work correctly while you navigate through different pages.
• Persistent Cookies. Unlike session cookies, persistent cookies remain on your device until they are manually deleted or automatically expire based on their pre-set expiration date. Each persistent cookie is assigned a specific duration, which may vary depending on its purpose or category.

If you would like further details regarding the duration of a specific cookie used on our site, please feel free to reach out to us via the contact email: privacy@luxurycars.ch.