The British brand unveiled at the beginning of this year three new bespoke models showcasing extreme luxury and craftsmanship tailored to the tastes of its Chinese clientele. Decoding the Spirit of Expression. On April 25th, the 18th edition of the Beijing International Auto Show opened. A highly anticipated event that also served as the backdrop for the new Rolls Royce presentation, Spirit of Expression. Three models of its iconic vehicles, whose appearance and details have been tailored to meet the expectations and desires of the young Chinese clientele of the British house, are increasingly significant and eager to own the most luxurious products while adapting them to their image.
This bespoke collection includes the Ghost Extended, Phantom Extended, and Spectre models, constituting the very first creations from the Shanghai Private Office inaugurated in 2023. Nothing has been left to chance with these three models. From the color of the bodywork, the Rolls Royce teams wanted to reflect the lifestyle of this privileged clientele. The color range was then selected based on the favorite destinations of the young Chinese clientele. Thus, Latin America, Sicily, and the Philippine Island of Boracay are interpreted through the body colors offered, referring to the sunsets, flowers, and sand color of these destinations. To further enhance the reference to these choice destinations, the vehicle interiors' ceilings are adorned with a night sky representing the stars above these places.
This proposition by Rolls Royce attests to the growing interest of the Chinese market in luxury automobiles. A clientele that the brand then tries to satisfy by making use of high-quality craftsmanship in these models, as explained by Chris Brownridge, CEO of the British brand. "These unique cars have been designed for our clients in China, who see the world as their home and rightly demand luxury products that reflect their tastes through finishes, materials, and contemporary craftsmanship. Our artisans have brought these concepts to life through exquisite bespoke craftsmanship. These individual cars illustrate the power of our private office strategy. By installing bespoke designers in luxury centers around the world, they are better positioned to translate regional preferences and luxury codes into fabulously personal and emotionally resonant Rolls-Royce cars, thus creating ever more value for our customers."
