The Japanese tradition of Hanami – gathering to admire the fleeting beauty of cherry blossoms – reminds us of the magic of the moment and the impermanence of life. This delicate natural spectacle has now been immortalized in a truly unique vehicle for a Rolls-Royce client in Japan.
Hanami blossoms: A work of art on wheels
The Phantom Cherry Blossom represents a rare fusion of art, memory, and craftsmanship. Over the course of six months, a Bespoke masterpiece was created with exceptional attention to detail. The interior features intricate cherry blossom embroidery composed of over 250,000 stitches. A groundbreaking 3D embroidery technique gives the petals remarkable depth and realism. A true highlight is the Starlight Headliner, adorned with a hand-stitched cherry tree design that creates a mesmerizing sense of dimension through light and shadow play. For the first time in Rolls-Royce history, a sculptural embroidery method was used, layering threads to create a tactile, almost lifelike blossom structure. Each element is crafted by hand and contributes to the vehicle's singular aesthetic.
Personalized design in every detail
The cherry blossom theme continues beyond the cabin. Even the vehicle’s bespoke umbrellas feature delicate blossom patterns. The exterior finish in Crystal over Arctic White enhances the model's exclusivity, complemented by a hand-painted coachline with blossom accents, subtly echoing the interior design. The development of the Phantom Cherry Blossom began three years ago, when Rolls-Royce designers traveled to Japan to meet the client and understand his vision – memories of Hanami from both childhood and parenthood. The result is an automotive piece of art intended as a family heirloom to be cherished for generations. This creation reflects a deep personal passion brought to life through masterful craftsmanship. It’s a reminder that true beauty often lies in transience – and that memories can be preserved with precision and soul. Martina Starke, General Manager of Bespoke Design at Rolls-Royce Motor Cars, explained: “With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry.”
Bespoke: Tailored individuality
At Rolls-Royce, Bespoke means personalized design at the highest level. It’s not a pre-set package, but an exclusive service where every detail – from paint and materials to embroidery, artwork, and even integrated family stories – is crafted to match the client’s unique vision. The Rolls-Royce Bespoke Collective is a team of designers, engineers, artisans, and upholsterers who collaborate to create extraordinary, often one-of-a-kind vehicles. Creativity, craftsmanship, and close cooperation with the client are at the heart of every creation.