Alpine A310 VISION: a retro-futuristic concept reimagining an icon

Alpine unveils A310 VISION at the 2026 Paris Motor Show. This one-off concept reinterprets the A310’s lines through striking proportions and a contemporary design language. An exploration of the brand’s heritage that will appeal to enthusiasts in Switzerland who appreciate automotive design and sports cars with character. Unveiled in 1971, the Alpine A310 holds a special place in the brand’s history, with its taut, geometric and instantly recognisable silhouette. In 2026, the four-cylinder version celebrates its 55th anniversary, while the A310 V6 marks 50 years. A310 VISION pays tribute to these two expressions of the same identity. To develop the project, Alpine’s design teams placed an original A310 at the heart of the studio. Studying its volumes and creating hand-drawn sketches helped them capture its essence without simply reproducing its shape. The concept combines the purity of the early versions with the more muscular character of the V6 models, distinguished by their wider wings. Its retro-futuristic approach explores what an A310 might look like if designed using today’s materials and creative possibilities.

At 4.55 metres long, just 1.18 metres high and a maximum of 2.03 metres wide at the rear, Alpine A310 VISION has a low, sculptural presence. A wheelbase of 2.45 metres completes its distinctive proportions. The aluminium bodywork contrasts with a black lower section featuring an organic treatment inspired by Formula 1. Above it, the semi-transparent cockpit canopy offers another perspective on the car, combining technical structure with visual lightness. The wheels adopt a triangular “A” design, referencing Alpine and the full metal wheels of the early A310. Together, these elements preserve an immediately identifiable signature while exploring new proportions.

A310 VISION illustrates the creative freedom offered by Alpine’s new APP platform. The press release focuses on its possibilities for proportions, volumes and modularity, without announcing a powertrain or performance figures for the concept. Headlights integrated into a flexion of the front end create a “pop-down” effect on start-up. The bonnet incorporates an “S-duct”, while a central blade called “Y zero” runs visually through the car, drawing the eye towards the rear. The two-part rear wing features transparency evocative of ice and mountains. The blade-shaped rear lights also incorporate an aerodynamic downforce function. Through the semi-transparent canopy, the interior reveals glimpses of organically shaped seats, bold colour-block elements and physical controls inspired by the world of Hi-Fi. The cabin remains deliberately suggestive: the project’s primary focus is exterior design.

For sports car enthusiasts in Switzerland, A310 VISION brings French automotive heritage together with contemporary design exploration. Its references to ice and mountains have particular resonance in a country where Alpine landscapes play such a central role. Alpine nevertheless makes clear that this is an independent design concept, rather than the announcement of a future production model. The press release therefore provides neither a price in CHF nor a Swiss market launch schedule. Its significance lies in how the brand explores its future: preserving a strong identity while opening up new creative possibilities. Follow the latest Alpine news and discover the world of sports and prestige cars on LuxuryCars.ch.